Conclusions

Chapter 5

Having an art gallery or museum in the Netherlands is not a bad idea, given the high volume of tourists, art collectors, and wealthy individuals. But before undertaking such an endeavor, it is worth knowing that the amount of work required to market art is not an easy journey. Reaching the right audience can be a tedious process.

The collaboration with Gemini Gallery during the internship period has created an optimum environment for the student to put into practice some of the knowledge acquired at Fontys University. The internship proved to be a valuable learning experience for Andrei Fisca who gained the ability to create websites, and 3D Models and to establish a Digital Presence for an art gallery. The skills developed during the internship are also useful in the future.

When it comes to building a website from scratch, in 2022/2023, many companies are providing packages with similar features. At this step, it is important to experiment with various platforms before making the final choice. In the case of Gemini Gallery, client education on website maintenance and marketing approaches proved to be more important than the speed of progress. Therefore, interns, consultants, and freelancers should not rush this learning process.

Given the technological advancements over the last few years, the creation of 3D Models became much easier than it used to be. Today, it is possible to create 3D Models with as little as a phone and some software. Companies that offer physical products can greatly benefit from the usage of 3D Models. These models can be viewed with Augmented Reality, allowing for the objects to be seen at home / office. Without having to purchase / order the object upfront.

The creation of NFTs was greatly underestimated. Even though the intern alone was not able to complete this task, it does not undermine the value of creating NFT collections in the future. Having digital assets and a digital customer journey could help an enterprise reach an international audience. This task is worth pursuing.

In conclusion, the partnership between the intern Andrei Fisca and the internship company Gemini Gallery proved to be worthwhile and beneficial for all the parties involved.

Recommendations

During the internship period, the intern was not able to leverage the industry knowledge to create a digital twin for the physical gallery. It is recommended that in the future, Gemini Gallery will pursue this challenge and complete the digitalization process. Worth noting is that such an endeavor is made of 3 parts. Firstly, a collection of assets has to be created. Secondly, a digital environment has to be created. And thirdly, educational videos must be created for the people to understand the steps required for interacting with such an environment.

Another limitation reached in this project was the creation of NFTs. Among the reasons for this result are (1) lack of knowledge, (2) lack of market adoption, and (3) approval from all parties involved. The adoption of Blockchain technology is growing yearly, but it has not yet reached the market majority. The creation of NFTs is worth pursuing as well. A possible outcome would be the creation of new revenue streams. Furthermore, being among the first companies to offer such service / product, would result in a competitive advantage and increased brand awareness.